Personal care major Beiersdorf has co-published a guidance document on the suitability of post-consumer recyclates in cosmetic grade packaging that it says should fuel urgently needed change.
The beauty industry has significantly improved its waste footprint over the years, but brands can step up in-house separation efforts and improve consumer engagement to drive further change, says an expert.
Consumer trends and the importance of cosmetics packaging to the success of the product has led a market analyst to determine that the value of the global market in 2012 will reach $24bn.